The beloved collaboration between French swimwear label Vilebrequin and luxury hotel brand St. Regis Hotels & Resorts is back—with a new family-focused collection designed to elevate every sun-soaked getaway. Blending playful nostalgia with high-end design, the refreshed capsule includes beachwear, accessories, and lifestyle gear perfect for all ages.
New Prints and Purpose-Built Gear for Families
The new Vilebrequin x St. Regis collection is anchored by two original prints: “Family Traditions”, a whimsical sketch-style pattern featuring sandcastles and surfboards, and “Family Stripes”, a refined red-and-white stripe paying homage to the King Cole Bar at the St. Regis New York. These motifs appear across men’s and children’s swimsuits, women’s pareos, and a curated line of exclusive beach accessories.
The standout? A premium wooden paddle set—more art piece than toy—and a charmingly upscale take on the classic beach bucket kit, including custom sand molds shaped like dolphins and starfish. It’s all a nod to intergenerational travel with a luxurious twist.
On-Property Activations and Exclusive Perks
To celebrate the launch, select St. Regis resorts will host family-themed activations that spotlight the collection. Guests can look forward to a beachside or poolside Family Meal, styled as a three-course affair, alongside bespoke programming tailored to multiple generations.
In addition, participating properties will feature Vilebrequin’s signature prints woven into the fabric of their beach lounges and cabanas, creating a fully immersive branded atmosphere. Guests who book during this special campaign may also enjoy early access to pieces from the limited-edition line.
Limited but Lavish
This release marks the latest evolution in Vilebrequin and St. Regis’s creative partnership, following their 2023 debut collection. With a new co-branded logo and elevated craftsmanship, the current offering reaffirms both brands’ commitment to sophisticated yet playful luxury.
Whether you’re building sandcastles or sipping a Bloody Mary, this collaboration aims to turn beach days into lifelong memories—with a few heirloom-quality souvenirs to match.
Where to Find It
The collection is available now at select St. Regis resort boutiques and Vilebrequin’s online store. Quantities are limited, and given the popularity of the original capsule, early shoppers are likely to score the best picks.
