Vilebrequin, the renowned French swimwear label, is once again joining forces with St. Regis Hotels & Resorts for a brand new collection of high-end beach essentials designed for all ages. Their latest collaboration brings a fresh wave of playful luxury to family getaways, blending Vilebrequin’s creative spirit with the global elegance of St. Regis properties.
This partnership first made waves in 2023, when Vilebrequin and St. Regis teamed up to launch a limited-edition line of trunks, towels, and beach accessories inspired by select resorts. The concept was clear bring together a sense of effortless luxury with a lighthearted, sun-drenched vibe. The only question on fans’ minds was when the next collection would arrive.
That answer has finally arrived. This new installment draws inspiration from St. Regis hotels around the world, with each item filtered through Vilebrequin’s signature sunny perspective. The collection features a standout duo of prints: “Family Traditions,” which showcases playful sketches of classic seaside scenes, and “Family Stripes,” a crisp red-and-white pattern that nods to the legendary King Cole Bar at the St. Regis New York – the birthplace of the Bloody Mary.
Shoppers can expect a range of family-friendly pieces, including swimsuits for men and children, chic pareo wraps for women, and thoughtfully designed toys. Among the highlights is a wooden paddle set crafted to be a future heirloom, and an upgraded beach bucket set complete with starfish and dolphin molds and a sturdy shovel sure to delight kids and nostalgic adults alike.
The collaboration also extends to the resorts themselves. Select St. Regis properties will introduce special “Family Meal” experiences, offering three-course poolside or beachside dining. Additional family activities are in the works, aimed at appealing to both older and younger guests. Meanwhile, Vilebrequin’s bold prints will be showcased throughout some hotels, adorning cabanas, lounges, and more, transforming spaces into colorful oases.
This collection marks a clear shift from the classic family beach day, trading the packed car and sandwiches for a taste of high-end travel. For those ready to indulge, Vilebrequin and St. Regis offer a stylish and memorable way to celebrate summer with the whole family.
